Web Design Comps
Once we organize your assets and figure out how to lay out the site map, it's time to move into everyone's favorite part of the process -- the design.
- What's the website going to look like?
- Does the designer have enough information, text and images for an inspired, engaging design?
- Does the client desire something creative or do they require a more conservative approach?
- What's the focal point on the home page?
- What should users see second? Third?
- How do we integrate a call to action into the design?
This is just the beginning of the design process, and marks a series of questions we designers ask ourselves before we place the first pixel on our digital canvas.
Design is more than just, "Make it pretty" or, "Can I get that in Cornflower Blue?". It's a process that begins on paper and spends a while there as the designer sketches out his or her ideas.
Once they reach a decision on the page layout, it's time to advance to the design software. The long-time industry standards for digital design are
Adobe Photoshop and
Adobe Illustrator. These are not the only tools available for design, but in our opinion, they are the best.
When the designs are "complete," meaning they effectively communicate the client's message, we present them to the client. The client then has an opportunity to provide feedback, and if we were off the mark in any way, we'll revise the designs to suit their needs.
Let's move on to Step Five:
Web Development.