Asset Organization
Writing text for an engaging brochure is a completely different process than writing text for a website, but the essential elements are the same: Communicate your message effectively and get people interested in your product or service.
Asset Organization is a process where we gather what you already have and see how it may (or may not) be used in your website. Here's a sample of what we can review as useful website material:
- Brochures or Pamphlets
- Postcards
- Newsletters
- Press Releases
Don't have any of those? That's ok. Whatever your assets are, Thunked Up Media can turn your printed material into online gold. It's digital alchemy, really.
Asset Organization also includes an important structural element: Information Architecture.
Information Architecture is the art of organizing a website's contents to support usability.
Hmm. Answering one question poses another, doesn't it? What's
usability, and how does it affect me?
Usability denotes the ease with which people can interact with your website in order to achieve their particular goal(s). How clear is the information? Are features and information easy to locate? Or do my users just get lost in my website, give up, and then buy from the competition?
All these things are taken into account when we organize your assets. Thunked Up wants your website to be easily navigable. We strive to clearly communicate your message, organizing your content to be easily read and understood.
Next, find out more about Step Four in Our Process, creating
Web Design Comps.